Sher is Israel’s leading supplier of high quality automotive accessories and multimedia systems, valued by its customers as professional and service-oriented.

Sher has been leading the automotive accessories field in Israel since 1992 constantly innovating, updating and progressing.

Over the years Sher has become a pillar in the local automotive industry and the leading company in automotive accessories and multimedia.

We offer our customers state-of-the-art products in all areas of automotive accessories and multimedia systems including: fashion, wheel products, cleaning products, chemicals, vehicle care, electrical products, fragrance, roof racks, carriers and mobile phone accessories.

Among our customers : accessory shops, spare parts shops, DIY chains, gas stations, fleets, leasing companies and bike shops.

We market a majority of our products under our private-label American Eagle as a perfect match between quality and price. We also market top brand under exclusive basis such as THULE and California Scents.

Sher has merged into Gal-Or as the accessory division, but is still marketed as a separate brand.

All operations are done by ATLAS who is responsible for serving all the group's logistic needs and wishes. ALTLAS operates from a state of the art logistic warehouse with a large fleet of delivery truck(more info about Atlas)